NEW YORK, NY (July 13, 2021) – World Chase Tag® USA (WCT), the world’s first and only global competitive tag organization, and ESPN, the leading multinational, multimedia sports entertainment brand, have announced a multi-year agreement to distribute WCT programming across ESPN television and digital platforms. ESPN andESPN2 will be the primary television network homes of WCT in addition to distribution through ESPN digital properties. Per company policy, terms were not disclosed.
“We are extremely excited to announce ESPN as the new distribution home for World Chase Tag®,” saidChristian Devaux, CEO and Co-Creator of World Chase Tag®. “Teaming with ESPN is an incredible opportunity to increase our stage for the best parkour athletes in the world. WCT has seen unparalleled growth since its inception, and we are proud that ESPN shares our enthusiasm for the future. ESPN provides WCT a new opportunity to strategically distribute WCT content through their television and digital channels.
”Emmy Award-winning Tupelo Honey, helmed by founder and CEO Cary Glotzer, has been designated the production vendor for WCT and ESPN. Tupelo and parent company Gray Television are partners and investors inWCT. In addition, Gray Sports & Entertainment will be handling brand advertising and sponsorship sales, led by veteran sales executive Bill Lancaster.
The new agreement begins with a two-hour primetime special set for August 6, 2021 at 7:00 p.m. ET and televised on ESPN2. The special will be co-produced by Tupelo Honey, ESPN and Hall of Fame Village Media, which is led by industry veterans Olivia Steier and Scott Langerman, and is the content studio division of Hall of FameResort & Entertainment Company. Former NFL running back and Dancing with The Stars season 24 championRashad Jennings will co-host the special from Goodyear Hall in Akron, Ohio, which is a partner property of Hall ofFame Village. The competition, featuring 20 teams with the best parkour athletes in the USA, coincides with NFLHall of Fame weekend that also features the Cowboys and Steelers.
“ESPN is a perfect platform for World Chase Tag® and its growth in the U.S.,” said Cary Glotzer, CEO of TupeloHoney. “WCT features the world’s premier parkour and Ninja Warrior athletes competing at the highest level, andESPN offers the perfect platform. I can’t think of a better way to kick off the relationship between WCT and ESPN than to produce the first event as part of the Hall of Fame weekend festivities.”
From humble beginnings in its creator’s backyard to a riveting international competition, WCT is the world’s first and only global competitive tag organization. Over the past seven years, WCT has garnered worldwide attention with a global following with more than 400 million organic online views, including 50 million in the last12 months on World Chase Tag®-owned and operated platforms.
In the past year, WCT has broadcast a total of 70 hours of programming on networks such as NBCSN in theUnited States and Channel 4 in the United Kingdom. It is also distributed online to an engaged social following, with2M subscribers on social platforms including YouTube, Instagram, Snapchat, Facebook, Twitter, and Bilibili (China).WCT is also currently expanding throughout China with a 10-city event tour scheduled for later this year.
ABOUT WORLD CHASE TAG®
World Chase Tag® (WCT) combines the dynamic athleticism of Parkour with the age-old game of Tag. Invented by brothers Christian and Damien Devaux in the U.K., the competition began in 2016 and has quickly built a cult following around the world, securing millions of online views.
World Chase Tag® is the ultimate test of 1-on-1 pursuit, fought out on an unforgiving arena of steel & wood, between athletes displaying extraordinary speed & agility as they juke, leap & lunge to make a point-saving tag. 20 teams 20 teams from all across the country (featuring world class parkour athletes, Hollywood stuntmen, Ninja Warrior finalists and an Olympic Track & Field silver medalist) compete across 5 rounds of knockout matches culminating in an extraordinary battle to take home the Second Annual World Chase Tag® USA Championship trophy.
WCT has amassed a global following including 80 WCT related videos with more than 1 million views and 50 million organic views in the last 12 months across World Chase Tag®’s social media platforms.
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets. It is comprised of eight U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Deportes, Longhorn Network, SEC Network and the ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, ESPN International (26 networks, syndication, radio, digital), consumer products, ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.
ABOUT TUPELO HONEY
Tupelo Honey produces and packages over 800 live sports and entertainment shows per year. It produces coverage of sporting events involving the PFL (Professional Fighters League), NFL, MLS, TBT (The Basketball Tournament), ACL (American Cornhole League), College Football, College Basketball, NBC Sports, ESPN, CBS Sports, Turner Sports, NFL Network, ACC Network, SEC Network, and more. In addition, Tupelo creates, develops and produces original programming for national syndication, including live music concerts for Twitter, YouTube, Facebook and other digital platforms.
Tupelo is wholly owned by Gray Television (NYSE:GTN), one of the largest television broadcast companies in the country. Gray also owns production companies Raycom Sports and RTM Studios, is the majority owner of Swirl Films, and an investor in Atlanta Film Studios.
World Chase Tag®
Christian Devaux, Christian@worldchasetag.com
Tupelo Honey & World Chase Tag®
Cary I. Glotzer, Cary@tupelohoney.net
Gray Sports & Entertainment Sales
Bill Lancaster, email@example.com
Hall of Fame Village Media
Olivia Steier, firstname.lastname@example.org